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Digital Marketing Manager

Employer
Racecourse Media Group
Location
London Victoria Station, London (Greater)
Salary
Competitive + benefits
Closing date
22 Mar 2023

Role: Digital Marketing Manager

Reporting to: Group Head of Marketing

Direct Reports: N/A       

 

Location: Victoria, London (Hybrid)

Hours of work: 37.5hours per week, Monday to Friday

 

About us:

Racecourse Media Group is the umbrella organisation for those 35 racecourses which hold an interest in Racing TV (Sky 426, Virgin 536 and 411), Racing TV International (international betting shop/digital service) and Racecourse Data Company (licensor of Pre-Race Data). Racing TV and Racing TV International also broadcast racing from all 26 Irish racecourses.

 

Job Purpose:

Develop, implement, and manage marketing strategy across all digital marketing channels and projects to support DTC commercial and marketing objectives.

 

Job Accountabilities:

  • Lead the digital customer acquisition strategy for Pay-TV
  • Manage and optimise the digital marketing budget to drive CPA efficiency
  • Digital campaign coordination across all owned, earned and paid for channels
  • Optimisation of key commercials areas/ user journeys of the website, with a particular focus on ecommerce
  • SEO responsibility for improving our rankings and driving more organic traffic
  • KPI analysis and reporting on website, app, social media and digital campaign performance
  • Free-to-play game performance tracking and management
  • Website asset inventory management
  • Social media content scheduling, CS briefings and escalations
  • Digital supplier management
  • Influence digital development including the new website

 

Measures for the role:

  • Online sales volume and sales conversion
  • Digital marketing campaigns and overall CPA
  • Search rankings and key terms performance
  • Net subscriber movement
  • Social followers and engagement
  • Free-to-play game entries and cross-sell conversions

To view the full job description including person specification, please refer to the racecoursemediagroup website.

How to apply:  Please send your covering letter and CV by midnight Thursday 9th March 2023.

 

RMG Operations is an equal opportunities employer and does not discriminate on grounds of sex, sexual orientation, marital status, race, colour, ethnic origin, disability, age or political or religious belief in its recruitment or other employment policies.

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