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Digital Marketing Executive (Paid Media)

Employer
The Jockey Club
Location
Location flexible.
Salary
Competitive
Closing date
4 Jun 2024

Job title: Digital Marketing Executive - paid media

Based at: Location flexible.

Contract type: Permanent

Hours: 37.5 hours per week

About the role

We have a fantastic opportunity for a Digital Marketing Executive - Paid Media to join our Customer and Commercial Team achieving short and long-term budgeted company volume and revenue through the development and execution of the company wide digital marketing strategy specialising in paid social, PPC display and programmatic advertising.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

The Digital Marketing Executive - Paid Media will

• Work with the Performance Marketing Manager and channel Managers to:

oExecute a company-wide digital marketing strategy and campaigns that ensure the delivery of short- and long-term company and regional volume and revenue targets.

oCreate innovative and compelling multi-channel digital marketing campaigns for a range of objectives and audiences.

oUse data, insight and reporting to optimise and enhance campaigns across all channels.

• Collaborate with wider Sales and Marketing functions including regional marketing, brand, design, and sales teams to develop campaigns to support their objectives.

• Work closely with the PPC Manager to manage budgets, build ads and optimise Search advertising across Google and Microsoft Ads.

• Work closely with the Paid Social Manager to manage budgets and build and execute paid social campaigns across platforms e.g. Meta, LinkedIn, Twitter, Tiktok.

• Monitor and report on the performance and ROAS of paid media campaigns, helping shape benchmarks and forecasts while driving optimum efficiency and effectiveness of digital spend.

About you

• Demonstrable understanding of Paid Media marketing across a wide field with an up-to-date knowledge of digital trends and Paid Media best practice.

• Experienced in writing ad copy for search/paid social campaigns.

• Capable of in data analysis and reporting (Google Analytics, Meta Ad Manager, Looker).

• Ability to interpret data to measure campaign impact and effectiveness and identify actionable insights.

• Excellent Communicator with ability to build highly positive relationships cross functionally.

• Good organisational and time-management skills for running multiple campaigns or projects simultaneously.

• Passionate in delivering high quality results with outstanding attention to detail.

• Highly collaborative and supportive approach to working with colleagues who have shared accountabilities but who play different roles trusting and empowering them to deliver their part effectively.

What we offer in return

• All colleagues can go along to any of our race day or music events free of charge - along with 3 friends or family with our TeamPass Ticket scheme.

• An award-winning pension scheme provider with a generous employer contribution

• A healthcare cash back plan enabling you to claim money back on health & wellbeing services.

• 25 days annual leave

• Access to a suite of Learning & Development training resources from renowned providers

• A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 5th June but we reserve the right to bring this forward if we have a high volume of applications.

This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.

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