Brand Partnerships Manager

We are now looking for a Brand Partnerships Manager to join our marketing department.

You will be joining the Tote during a period of growth for our B2C business so this is a key role where you will be responsible for shaping the brand’s external perception. You will leverage partnerships to drive long-term value and engagement, positioning the Tote as a leader within the horse racing and betting landscape.

The UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator since 1928. We’re passionate about all things racing, we love the sport and it’s in our DNA. You will find us online and across many racecourses in the UK and Ireland. We want the Tote to be at the heart of horseracing to help ensure a sustainable and successful future for the sport.  We are using the best-in-class technology, digital innovation, and customer engagement, to develop the Tote to reach new audiences with innovative products.

We’re looking for someone who truly understands brand marketing, appreciates the value of consumer PR, and how to leverage our core sponsorships to drive our brand's growth. You’ll play a pivotal role in shaping our brands reputation and ensuring we remain top-of-mind across the industry. If you love turning ideas into action and celebrating the successes of our brand and customers, this could be the perfect role for you.

Our headquarters in Wigan is the main hub for our team of over 200 innovative and ambitious experts dedicated to delivering our vision of providing the best betting experience for racing fans. For this role we are looking for someone who can work flexibly, covering weekends when required and can commit to 2/3 days per week in our Wigan HQ. A full induction, training, and personal development plan will be provided to anyone who joins the team.

What you’ll be doing: 

• Own all partnership deals, managing budgets, negotiating contract terms & ensuring all partnerships deliver maximum ROI
• Passionately convey the brand, working closely with partners to identify opportunities for collaboration
• Lead the end-to-end management of sponsored sporting events from negotiating agreements to executing impactful activations that drive engagement and brand visibility
• Regularly analyse and report on partnership success through key metrics, including brand trackers, organic and direct traffic, and customer retention data, providing reports back to the business with results and learnings
• Attend industry events when required to represent the brand and build fruitful working relationships with key industry figures

What we are looking for: 

• A Degree in marketing or a related discipline
• Proven experience in managing partnerships focused on brand building (experience with partners across sports, betting or gaming industry preferable but not essential)
• Exceptional presentation and communication skills
• An Analytical mindset
• An understanding of digital advertising legislation and codes of practice such as CAP and ASA guidelines
• A passion for Sports/Horse Racing or a history of working in online Gambling is advantageous but not essential

We encourage you to apply to the role even if you do not meet all of the criteria! Our recruitment team will reach out to you to discuss your background and experience in further detail.

Our perks and benefits:

Our colleagues are the heart of everything we do and play a vital role in our success. We like to recognise all their hard work with our rewards and benefits package in addition to your basic salary.  Our benefits cover everything from saving for the future, health & wellbeing and training, personal development & recognition. This includes;

• Discretionary Bonus scheme
• Company Shares Option Plan
• Contributory pension scheme
• Life insurance (4 x basic salary)
• Simply Health Cash Plan
• Holiday entitlement (33 days inclusive of bank holidays)
• Apprenticeships, study support and opportunities for progression and development
• Confidential 24/7 365 employee assistance helpline
• Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
• Regular social events, charity events and volunteering opportunities