CRM Campaign Manager (12 month fixed-term)

Job title: CRM Campaign Manager

Based at: Sandown Park Racecourse or Holborn Office

Contract type: 12 month Fixed-term

Hours: 37.5 hours per week

About the role

Are you a driven and detail-oriented CRM Manager looking to make your mark in the sports and entertainment industry? We have a fantastic opportunity for you to join our Data & CRM Team as a CRM Campaign Manager, where we stage thrilling sporting occasions and live events nationwide.

At this exciting time in our journey, you'll work across multiple channels, utilising our ever-growing wealth of data to enhance fan engagement and fanbase management strategies. You will play a key role in increasing ticket sales, driving fan engagement, and encouraging repeat visits to some of the biggest events in the industry including, The Grand National, The Cheltenham Festival, and The Derby.

As the CRM Campaign Manager your ability to coordinate a team, manage stakeholder needs, and ensure the smooth execution of CRM campaigns will be critical to your success. This role is perfect for someone with a strong analytical mindset, a passion for data, and a knack for operational excellence.

The CRM Campaign Manager will

• Manage and develop a team of three CRM executives, inspiring them to deliver exceptional results.

• Collaborate with key senior Large Course Marketing stakeholders to gather requirements, understand their goals, and translate into actionable CRM plans.

• Oversee an operational CRM planning calendar for 14 racecourses across multiple CRM channels (Email, SMS, Push, DM, web/app and targeted media).

• Lead on team campaign effectiveness and revenue reporting, proactively reviewing ongoing results with Large Course Marketing teams and presenting campaign wrap ups for senior stakeholders.

• Understand the technical capabilities of our Dot Digital ESP, quickly becoming the go-to expert on this platform and its integrations with internal systems.

• Work with the Head of CRM and our CRM Agency to optimise customer lifecycle journeys and for Large Courses, identifying opportunities for personalisation and automation.

• Support the Small and Large Course Marketing teams with digital and at-venue database acquisition targets

• Liaise closely with the Digital Product and CRO Teams to ensure the definition and development of all CRM-based initiatives across web/app as required.

About you

• Proven track record in planning and delivering multi-channel CRM campaigns across Email, SMS, Push, web, app, and digital media.

• Expert in CRM platforms and ESPs, with strong skills in automation, personalisation, and data-driven targeting.

• Analytical powerhouse with a commercial mindset, passionate about numbers, segmentation, and actionable insights.

• Skilled at optimising campaigns using test-and-learn strategies that drive results.

• Confident leader with experience in campaign planning, team supervision, and aligning CRM with digital channels.

• Exceptional stakeholder management, influencing, and presentation skills.

• Highly organised, detail-focused, and results-driven communicator who thrives on delivering impact.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

What we offer in return

• All colleagues can go along to any of our race day or music events free of charge - along with 3 friends or family with our TeamPass Ticket scheme.

• An award-winning pension scheme provider with a generous employer contribution

• A healthcare cash back plan enabling you to claim money back on health & wellbeing services.

• 25 days annual leave

• Access to a suite of Learning & Development training resources from renowned providers

• A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 16th December but we reserve the right to bring this forward if we have a high volume of applications.

This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.